Client "trees"

[Pompal 09.]

Hey all,

Client trees.... like family trees, only with your clients.

Have you ever tracked how your clients came to be your clients??

I had two clients today, husband and wife. The husband was in my me two weeks ago, and today they came in together. They decided they are going to start coming in monthly. They were referred by a friend who has been coming to me for over a year. This friend recieved a gift certificate from her boss. The young woman was in a car accident in the fall and had a lot of work that was reimbursed through an insurance company. Her boss, only came in by me two times, I havent seen her in over a year. This woman was referred to me by a man who gets his hair cut by her. He came in for a massage in December 04 and told me to call her and book an appointment with her. So I did, and she also bought 3 gift certificates. The man who referred her found out about me because I had done a mass mailing to local businesses. I had sent out about 100 postcards and he was the only one who responded.

Another branch of this tree is his daughter my way who comes in for 90 minutes every two weeks.

Another branch goes off from the young lady who was in the car accident. She referred several people to me, two of which are the couple who will start coming in monthly, as well as a couple who comes in every 6 months or so.

Another client tree started in February 05. I sent out hundreds of coupons to local business for a free half hour massage. A doctor and his wife started this tree. The doctor was coming in monthly for about 6 months, and his wife comes in every two months or so. They referred a few clients, most came in once, but I still see one of their referrals on a monthly basis for the last 9 months.

More recently, I started selling gift certificates online thru http://www.spaboom.com I sold a half hour certificate on December 23rd, the day after I started spaboom. She came in for her half hour in January and I havent seen her since. BUT, she referred me to a friend, and that friend comes in every three weeks for a half hour.

I love the power of referals!!

Christine

 

[JerseyGirl]

My client trees are pretty tangled! I was laughing because a good regular referred yet another friend and on the table today he mentioned his sister is a client (a longtime one I'm asking for suggesions about on another thread). He asked if I was going to tell her he had an appointment and I said, no because what happens here is your business and she might not like that she didn't get the referral credit; it's up to you if you want to say something. He belly-laughed and agreed, saying she is a real penny-pincher and would give him a hard time about that lost $10.

I have very few clients who find me outside of referrals, and I like it that way.