That is probably the difference, healer611 - you are discounting so much.
The only discounts I give are to my senior groups, because I go in and see them as a GROUP, saving myself time, travel, set-up, etc. (I see them individually, but have a sign-up sheet system in those facilities.) If they schedule a massage while I am already there, they get a discount, which encourages them to be much more regular so that they see a much greater benefit.
Gift certificates are not discounted, so I don't care at all who buys for whose use.