this year i've been so preoccupied with the classes, national womens health week, etc that i havent focused on mothers/fathers day at all. the sales have certainly reflected that.
we will probably drop in a radio promotion for fathers day and promo on website, the e-newsletter. but not much. fathers day isn't usually a big thing for us. we have lots of credit with the radio stations here, so that's the only reason we'll go that route.