Stacy,
Here are a few replies to your questions.
Are small business loans the way to go? ย
If you are going to get a business loan, I'd suggest finding a CPA who can help you with this. Cost could range anywhere from $200 - $800. ย You should be able to find a CPA practice that is not too large and he/she can help you make a business plan etc - etc.
You'll need to check with your lending agency to see what info they require and if you need collateral backing you.
A loan can help when you don't have a part-time job or money backing you.
Should I focus on massage or offer spa treatments as well?
Depends on where you practice and the room you have. ย If you have a wet area (shower/bath) of course it will make it easier to offer these treatments. ย
There are some spa things you can do without water and only moist towels. (Parafango comes to mind.)
There is also a steam cabinet you might want to use. ย
http://www.steamywonder.com/SteamyWonder.html
http://www.newlifesystems.com/Merchant2/merchant.mv?Screen=PROD&Store_Code=NLS&Product_Code=SW107&Category_Code=5
What is the most important item (other than a table,oils,etc) needed before starting a business? ย
Table, lotion, sheets, pillows, a gown or two, some towels, music, foot stool, radio/CD player. Those should be enough to get you going.
Consider getting a receipt book system for your customers too. ย They may want to use you as a write off on their taxes, or even submit your services to an insurance company for reimbursement.
What is the best way to advertise? ย
Word of mouth seems to be best, but this is slow at the start. ย
Hand out those business cards and link up with some special people who will refer to you. ย
You can also sometimes get a fairly inexpensive add in a local paper or holistic magazine.
How much money is needed to start up? ย
A fair estimate so you are not in a huge pinch would be somewhere in the neighborhood of ~$10,000.00 ย (but this highly depends on where you are and what you want to do - you would have to sit down and make your own evaluation of your pocketbook, needs and wishes).
On a serious budget, it will all depend on if you rent, if you use your home, if you pay a split fee, things like that.
Let's look at some generalized costs and then you can see where you fit in.
Office space: $900/mo. ย You will need first and last months rent.
Business owners insurance: $50/mo.- You'll need this if you rent space.
Malpractice: $200/year
Flood Insurance: $350/year If you are in a flood plane.
Phones: $40 - 120/month Depending on if you use cell or straight office phones.
Air/Heat: $250/month
Supplies: $1,500 Things like - table, lotions, sheets, lamp, pens, pencils, appointment book, folders, computer program (if you use a comp), etc.
Laundry Detergent $15.00/month - hard to say on that one, I buy "Sun" detergent at Wal-mart for really cheap and it does a great job and lasts a long time, longer than a month I know... so hey, you can save a few bucks there and eat out!
Water for clients: $30/month
A few chairs for your clients to sit in: $60
Desk: $100
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And of course, you can do all of this a lot less expensive, if you just don't have the money - especially by looking at the thrift stores and whatnot. ย
Hope that helps.