Help with wording for massage flyers

[Jude]

Hi all

In an attempt to build clients, I will be distributing flyers/postcards around my community. There are two things I'd like to do. With postcards, I would like to target runners as the Boston Marathon is just around the corner. First let me start by saying that I am a runner but a new runner (and I will not be running the marathon) and on my running route, there are many runners and walkers. My question is, will it be distasteful if I hand out postcards to runners as they're running by?

Handing them out personally will ensure that runners will be targeted. And should I also post the special on my website? I just don't want people to show up stating their runners and really aren't just to get the discount.

So for my postcard I'd say something like

Runners Wanted... Beginners or Experienced. Marathon runners or running for fun. From now until April 30th, 2008 treat your yourself to a 90 minute massage for $70 (regularly priced $100). Your legs will thank you for it.

Now, for the flyers with pull tabs which I will be posting them in massageplanete's, coffee houses etc. I would like it to be geared for everyone.
So something like

Nurturing your body through massage and other forms of bodywork is not only relaxing but also allows one to free one's self from anxiety and muscular tension which enables us to live more productive and healthy lives. With the many health benefits of massage and other forms of bodywork, you are on your way to improving yourself to healthy living.
New client special $10 off 90 minute massage.

Any help/suggestions will be greatly appreciated

Sankofa

 

[Salvo]

My suggestion would be to not hand out flyers to people running by. First, where will they put them? And second, if I were running I would feel disrupted by someone trying to hand me a flier. On the other hand I have never spent time running in an urban area, maybe it's different there.

I would get a t-shirt, or running jacket with text on it. massageplanetepress will let you do this and there is no quantity you have to buy. You can design the text yourself and then just by one t-shirt. It could say something like "Runners Need Massage!" or "Legs tired? Get Massage!" Something very short, with very large text, get the same thing printed on front and back and include a very easy to remember website or something. I know if it's a phone number, I wouldn't be able to remember it.

Even if they can't remember the phone number, this might get people coming up to you and asking about it and then you can hand them a flier. You could even wear the shirt while you are running.

I know everyone's got a different style, but I would feel accosted if someone was trying to hand me flier while I was out for my jog. I'd probably end up just tossing it. t102

Good luck with your campaign. I'm sure you will get some great feedback here!

 

[rentacar182]

help with wording for massage flyers

Hi Sankofa,
I had a thought for targeting your runners.... you could get some labels &
print out:

Runners Wanted... Beginners or Experienced. Marathon runners or running for fun. From now until April 30th, 2008 treat your yourself to a 90 minute massage for $70 (regularly priced $100). Your legs will thank you for it.

and put the label on a water bottle. Don't forget to include your contact information/website. I'm not a runner....but a wamassageplanet.netottle may really be appreciated.
good luck

 

[LillianaKay]

Help with wording for massage flyers

Now, for the flyers with pull tabs which I will be posting them in massageplanete's, coffee houses etc. I would like it to be geared for everyone.
So something like

Nurturing your body through massage and other forms of bodywork is not only relaxing but also allows one to free one's self from anxiety and muscular tension which enables us to live more productive and healthy lives. With the many health benefits of massage and other forms of bodywork, you are on your way to improving yourself to healthy living.
New client special $10 off 90 minute massage.

One thing I would encourage you to do is to target a "pain". Is it anxiety or muscular tension? When you pick one, it calls much more loudly to people.

Also, think about the want - what does it mean to live more productive and healthy lives? If you asked me what I want when I get a massage it doesn't have a darn thing with wanting to live a more productive and healthy life I want a break, I want to relax my muscles, I want to feel my neck move easily, I want my concrete traps to feel soft - bottom line, I want to feel good - and yes, I am overdue!

Here's something a little fun off the top of my head:

Are you starting to resemble Frankenstein because your muscles are so tight? Give yourself the gift of a massage and breath a sigh of relief when your shoulders are no longer up to your ears. New Client special: $10 off a 90 minute massage (regularly $xy).

 

[Sammie]

I run, and I can tell you I wouldn't stop for anyone handing out flyers. You might have better luck showing up at some local races and putting a stack of flyers on a table at registration, or handing out flyers after the race.

 

[Gashly]

I'd also suggest going to some of the running stores in your area and asking if you could leave fliers. And find out who puts together the schwag bags and get your fliers in them!

 

[Guardian angel]

Thank You all so very much for your feedback. I actually rethought about handing out postcards to runners and I know for me I wouldn't like that so that's scratched off my list. I do like the idea of having t-shirt/sweater with my business on it. And the water bottle I really like!! And I also like the idea of going into runners/athletic stores to leave fliers which I am silly to say I didn't even think about that. dah.

It's actually too late for me to volunteer at the Marathon or at least that's what I've been told but I'll look more into it. Too bad I didn't think about it sooner. The good thing is there will be other races soon so I'll look into those.

Thanks for the wording regarding the flyers. I'll definately work on that.
Again, thank you all

Sankofa