An insight into peddling snake oil.
Candie & myself spent the day promoting complementary / holistic therapies at a Medical Exhibition held at a local hospital (Clatmassageplanetridge) post graduate centre.
Some of you may remember, that we did this at the last one in late 2003.
From our previous experience we had a better idea of what we were up against. Essentially free inducements from the drug company reps, glossy brochures & displays and well practiced patter.
Armed to the teeth with leaflets for every therapy that we offer, 'money off' treament vouchers, brightly coloured banner, stacks of our Free Guide to Complementary Therapies and Alexandra one of our more gifted therapists.
Did it work?
Only time will tell.
There were fewer stands there, though this year and fewer GP's & medical staff attended, but we engaged more than last time, we were more assertive and shifted more leaflets & booklets.
Of those we spoke to;-
GP attitudes vary hugely from those that were embarassed to ask to those that didn't give a second look. Some of the older ones (some unfortunately retired) seemed to be more interested - possibly due a career of disillusionment of modern medicine and a realisation that quick fixes are few & far between. That's my own speculation.
Younger doctors were more likley to be dismissive and only talked to us because they needed our signature to be entered into the free draw.
I guess they're fressher and more likely to have great faith in modern medicine, so any alternatives may be seen as a threat to what they believe in.
Clatmassageplanetridge Hospital has a large cancer ( oncology ) Centre, and there was much interest from nurses & other medical staff from that department . I guess they're more likely to be realists and are prepared to consider then wider options. There were a few from Dermatology as well, another area that medicine doesn't excel.
Tips if you thinking of venturing to such events.
Just do it - it really does seem like the tide is turning. It's painfully slow, but attitudes do seem to be shifting. Even if it's just acceptance that we're not going to go away &/or that they don't have all the answers.
Be profesional and don't expect that anyone is going to share your views or passion.
Professional body info is a given and any research that you can dig up for your treatment or therapy would be a bonus to have at hand.
All for now - may add, when more time to do so.
And.
Candie & myself spent the day promoting complementary / holistic therapies at a Medical Exhibition held at a local hospital (Clatmassageplanetridge) post graduate centre.
Some of you may remember, that we did this at the last one in late 2003.
From our previous experience we had a better idea of what we were up against. Essentially free inducements from the drug company reps, glossy brochures & displays and well practiced patter.
Armed to the teeth with leaflets for every therapy that we offer, 'money off' treament vouchers, brightly coloured banner, stacks of our Free Guide to Complementary Therapies and Alexandra one of our more gifted therapists.
Did it work?
Only time will tell.
There were fewer stands there, though this year and fewer GP's & medical staff attended, but we engaged more than last time, we were more assertive and shifted more leaflets & booklets.
Of those we spoke to;-
GP attitudes vary hugely from those that were embarassed to ask to those that didn't give a second look. Some of the older ones (some unfortunately retired) seemed to be more interested - possibly due a career of disillusionment of modern medicine and a realisation that quick fixes are few & far between. That's my own speculation.
Younger doctors were more likley to be dismissive and only talked to us because they needed our signature to be entered into the free draw.
I guess they're fressher and more likely to have great faith in modern medicine, so any alternatives may be seen as a threat to what they believe in.
Clatmassageplanetridge Hospital has a large cancer ( oncology ) Centre, and there was much interest from nurses & other medical staff from that department . I guess they're more likely to be realists and are prepared to consider then wider options. There were a few from Dermatology as well, another area that medicine doesn't excel.
Tips if you thinking of venturing to such events.
Just do it - it really does seem like the tide is turning. It's painfully slow, but attitudes do seem to be shifting. Even if it's just acceptance that we're not going to go away &/or that they don't have all the answers.
Be profesional and don't expect that anyone is going to share your views or passion.
Professional body info is a given and any research that you can dig up for your treatment or therapy would be a bonus to have at hand.
All for now - may add, when more time to do so.
And.