Identity crisis

[aspicco]

Well maybe not a crisis!

I have had a solo practice in my current location for about a year now. All my promo materials and website appear to be spa-like and relaxation oriented, yet my practice has evolved into about 80% serious therapeutic work. I use stock photos for everything.

I'm getting ready to print more rack cards and business cards, and I'm thinking about changing my graphics to reflect who my clients really are (which, after looking through my files, is hard to pigeon-hole.)

So my question is: do you think changing the images on promo materials would be confusing to people who are starting to show some name recognition? How do I portray a more therapeutic image without looking overly clinical?

All ideas and comments appreciated!

 

[Sata]

No, unless you have had people say that they saw a picture and knew that it was your office --meaning, it is a unique image (but from what you've said, it's not)-- then I don't think it would be a problem to change the pictures.

Would it be possible for you to get pictures of yourself in action to use in the marketing materials? That way, it shows your actual work and doesn't get either too clinical or spa-like.

 

[archerkd]

We've done just about all our own pics (well, for hubby) for our marketing materials. We don't want NO confusion, LOL!

Are you wanting to change your logo, or just the photo-type pictures for your materials? If you already have a logo, I'd keep that in place, but go ahead and change the photos. people expect your marketing materials to change every so often, anyway (at least I do. It lets me know that the materials are fresh, different, updated).

 

[cherry :P]

This is hard to say without seeing the logo and graphics in question. There may need to be changes made to the logo, but an update/evolution rather than a complete scrap and rebuild ;-)

I think changing the logo a bit is easier for people to take than a logo and photography that contradict each other or don't send a unified message.

 

[KatieVee]

Well I don't have a logo, which I'd like to change as well. I am also thinking of asking an associate who's a camera buff to take some pictures of my treatment room, and also of me working, to really personalize the site and the printed items.

Thanks for the input, folks! I appreciate it!