Marketing strategies for an independent massage therapists

[CarolMoore]

It is a bit difficult for an independent massage therapist to promote their business. So what can be the different strategies of marketing for massage therapists to boost the business ?? Please share your experiences and thoughts.

 

[massagegaluk]

It's kinda hard to make it on your own. Perhaps you should associate with a massage therapy agency at first and built your database of clients. Afterwards you can advertise through a website, at local gyms, sports clubs and so on.

 

[Shama]

If you are really good at what you are doing, it is not difficult to promote yourself. Just give out plenty of business cards to your clients and ask them to refer people to you. You can even offer referral discounts. Have clients sign a guest book with a space for a testimonial and their email address. Then you can follow up by emailing them with thank you messages, appointment reminders, special promotions, and interesting massage facts. In other words, start a mailing list and keep yourself fresh in people's minds by regularly sending out useful and interesting messages.
The second thing you can do is create a presence in various social media platforms.

 

[massagegaluk]

Don't get me wrong, It's not hard to distribute business cards or build a website and advertise it. Or send mails with promotions. It's rather difficult to reach the customers. Many have their own personal massage therapists and won't try someone new. That is why I said you should start by affiliating with a massage agency first. You reach the clients without fuss and if you are good, they'll remember you.

 

[CarolMoore]

Great suggestions guys. We can say that combining online and offline marketing techniques can be beneficial to improve the business. Social media can be very effective in such cases. Interaction with the customers can be maintained using social media. So active social media accounts are very important. Building a website and promoting it a good option as suggested by Shama. But what are the platforms where we can promote the website for massage therapists ? Where he/she can get a quick response??

 

[Shama]

When you post something on social media sites, you should include a link to your website whenever possible.

 

[massagegaluk]

Yes, the best idea is to promote your business online and offline. Your website should have a facebook page and twitter, where you can post massage techniques, offers, and so on. It is also a good idea to start a blog on wordpress for instance to promote your site through interesting posts. You can also use bookmark sites to advertise. And on this forum too I think, in the marketing/links section.

 

[CarolMoore]

Yes. Integrating online and offline marketing can be a great idea. I think listing the business on popular business listing sites is also necessary as many people search for it. I also found some niche directories for massage therapists where therapists can register themselves.

 

[Unregistered]

In my suggestion please post/ circulate your nude pics and what are the extra services you provide, mention that. I am sure that you will be flooded with customer and money......

 

[a4902184]

It might be hard to differentiate yourself from spam using that method