Massage Equipment Market Size & Share Analysis, Growth Forecast Report 2024-2032 - openPR

[Fortune Business Insights]

Massage Equipment Market

The global massage equipment market size was valued at USD 23.86 billion in 2023. The market is anticipated to expand from USD 25.26 billion in 2024 to USD 41.18 billion by 2032, exhibiting a CAGR of 6.30% during the forecast period.
The increasing significance of massage therapy in relieving stress and muscle tension is driving a surge in demand for commonly used equipment such as massage chairs, back massagers, massage machine guns, and foot massagers. Osim introduced smart massage chairs with precise body targeting, adjustable recline angles, and customizable intensity levels, which underscores the industry's dedication to innovation.

The severe economic downturn triggered by the COVID-19 pandemic led to the closure of wholesale stores, spas, massage centers, and massage supplies warehouses, hindering the market's growth.

Fortune Business Insights™ provides this information in its research report, titled "Massage Equipment Market, 2024-2032".

𝐆𝐞𝐭 𝐀 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞:

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The global massage equipment market size was valued at $23.86 billion in 2023 & is projected to grow from $25.26 billion in 2024 to $41.18 billion by 2032

www.fortunebusinessinsights.com

𝐋𝐢𝐬𝐭 𝐨𝐟 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐌𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭:
‣ Johnson Health Tech (U.S.)
‣ Beurer (Germany)
‣ Ogawa World (Malaysia)
‣ OSIM Technologies (Singapore)
‣ Luraco Technologies (U.S.)
‣ Panasonic (Japan)
‣ RoboTouch (India)
‣ Casada Healthcare (Germany)
‣ Family Inada (Japan)
‣ Osaki (Japan)

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭
Massage Chair Segment's Highest Market Share Owed to Rising Awareness of the Therapeutic Benefits

By type, the market is divided into back & shoulder massagers, foot & leg massagers, massage chairs, and others. Increased awareness among consumers regarding the therapeutic benefits of full-body massages for stress and pain relief contributed to the segment securing the highest market share in 2023.

Commercial Segment Leads Due to Strategic Deployment of Massage Products in Public Spaces

By end-user, the market is fragmented into residential and commercial. The commercial segment captured the highest massage equipment market share in 2023. Market players strategically place products in high-traffic public areas, such as airports, enhancing visibility and attracting tourists, contributing to the segment's market share expansion.

Offline Sector Leads the Market Due to Rising Demand for Budget-Friendly Massages

By distribution channel, the market is divided into offline and online. The offline sector dominates the global market. Surging demand for budget-friendly massage chairs with multiple functionalities is a key factor supporting segment growth.

In terms of region, the market for massage equipment is categorized into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

𝐀𝐬𝐤 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:

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The global massage equipment market size was valued at $23.86 billion in 2023 & is projected to grow from $25.26 billion in 2024 to $41.18 billion by 2032

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𝐑𝐞𝐩𝐨𝐫𝐭 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞:
The report includes:
‣ Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
‣ Comprehensive insights into regional developments.
‣ List of major industry players.
‣ Key strategies adopted by the market players.
‣ Recent industry developments include product launches, partnerships, mergers, and acquisitions.

𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐚𝐧𝐝 𝐑𝐞𝐬𝐭𝐫𝐚𝐢𝐧𝐭𝐬:
Increased Investment in Innovative Equipment to Amplify Product Demand

Manufacturers are focusing on substantial investments in research and development to drive higher levels of product innovation within the market. Moreover, the increasing market demand for durable and comfortable massage equipment is prompting heightened investments in innovative solutions, contributing to market expansion. Initiatives such as Komoder's 20-minute automatic massage programs further stimulate growth by catering to the demand for whole-body relaxation.

However, the market is sensitive to economic uncertainties affecting production costs, influencing the affordability of such products and potentially hindering massage equipment market growth.

𝐆𝐞𝐭 𝐚 𝐐𝐮𝐨𝐭𝐞 𝐍𝐨𝐰:

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The global massage equipment market size was valued at $23.86 billion in 2023 & is projected to grow from $25.26 billion in 2024 to $41.18 billion by 2032

www.fortunebusinessinsights.com

𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:
North America Emerges as a Key Region Owing to Growing Spa and Massage Centers

North America emerged as a lucrative region in 2023, with anticipated positive growth in the subsequent years. The rising count of spas and massage centers in the U.S. acts as a key driver, fostering market growth in North America.
The surge in population and rising disposable income in key countries such as Japan, India, and China, propels the demand for massage equipment and self-care products.

𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞:
Key Players are Focusing on Product Innovation to Expand their Market Presence

In the highly competitive global market, both medium and large players actively pursue product differentiation through innovative massage equipment and cutting-edge technology. Major players strategically invest in partnerships, mergers, acquisitions, and new product development to solidify and expand their market presence.

𝐑𝐞𝐚𝐝 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬:
Hand Massager Market

Hand Massager Market Size, Industry Share, Forecast 2032

Hand Massager Market report summaries detailed information by top players as U.S. Jaclean, Inc., Shenzhen Breo Technology Co., Ltd, HoMedics Group Canada Co, LLC, among others.

www.fortunebusinessinsights.com

Head Massager Market

Head Massager Market Size, Industry Share, Forecast 2032

Head Massager Market Report Summaries Detailed Information By Top Key players as Sony Corporation, Fujifilm Holdings Corporation, Canon Inc., TAMRON Co. Ltd., among others

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Spa Services Market

Spa Services Market Growth | Global Industry Trends [2032]

The global spa services market size was valued at $87.63 billion in 2023 & is projected to grow from $99.79 billion in 2024 to $375.54 billion by 2032

www.fortunebusinessinsights.com

𝐊𝐞𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:
• July 2023: Kneeflow, a U.S.-based manufacturer, announced the launch of a 3-in-1 knee massager for individuals suffering from knee pain and knee mobility issues. The massager uses infrared light technology to reduce inflammation of ligaments and improve blood circulation.

𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗨𝘀:
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