Indulging in a heavely massage used to require a pilgrimage to a spa mecca.
These days, the new standard in luxury is using an Uber-like app to get pampered in the comfort of your own home.
While on-demand rub services abound, two of the most popular among style-world cognoscenti are the apps Soothe and Zeel, which counts Ivanka Trump and Paris Hilton as fans. For those in pursuit of other wellness services, refreshbody.com also offers pilates and yoga, and namasteny.com is multidisciplinary with a variety of pros on tap.
Three-year-old Soothe will dispatch one of 4,000 independently licensed massage therapists to your office, home or hotel room in 26 cities, from 8 a.m. to midnight, seven days a week, in as little as an hour. (Good news for Gothamites: There are plans to expand to the Hamptons by July.) All you need to schedule an appointment is an iPhone, Android or desktop.
With Soothe, clients can choose between male and female therapists and from four types of massages โ deep tissue, Swedish, sports or prenatal โpriced from $129 (for a 60-minute session) to $219 (120 minutes). You can also spring for a couples massage. Mercifully, for all options, tip is included.
Zeel, launched in 2012 and now active in 19 cities, operates in much the same way. The major difference is a membership plan called Zeelot, wherein enthusiasts commit to a year of monthly massages at a discounted rate โ starting at $84 per session, with no joining fee โ and get a free massage table in return.
And then there are the questions of safety and comfort. Both Soothe and Zeel vet professional practitioners, requiring massage licenses, in-person interviews and proof of liability insurance.
There were certainly no worries with Angela, the therapist assigned to me when I decided to test-drive Soothe. She arrived on time toting a portable table, fresh white sheets and a bag full of lotions. โYouโre the most stress-free person Iโve ever massaged,โ she confessed. โAnd Iโve had my hands on half of New York.โ
That, I felt. Five stars.
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