Procedures manual! can you add to ours? Free stuff included

[madi]

So i decided to make a procedures manual in order to help with training staff, both therapists and reception, and to help me get to the point of being able to franchise my buisness at some point. I have included stuff like daily check lists, computer procedures, product discriptions, copies of marketing material, telephone procedures, sample letters to doctors, billing procedures, etc.
I am trying to work on our philosophy of care section including clinic philosophy, treatment objectives etc, and wondered if anyone had some suggestions, or places i could find this info.
I thought this might make a good stickey to help other clinic develop there buisness, what do you think?.

I will add a sample of what i have found/made so you can start your own manual. the only catch is that you need to add to this post, from your own manual, if we get 10 or 20 sections you can adapt this for your own clinic

Marketing Calendar

The Marketing calendar is a live document that must be continually monitored and adjusted. Past events must be analyzed for their effectiveness and changes made as necessary to increase their effectiveness.

January: New Year’s Resolution

February: Valentines Day/ Gift Certificates

March: Yellow Pages Due!

April: Easter, Spring Cleaning, fun Run, Yellow Pages Due !

May: Mother’s Day, Spring Gardening, Spring Clean-up

June: Father’s Day, MTB Race, Main St. Festival, street Festival, Summer Allergies.

July:

August: MTB Race, area Picnic

September: Scotia Bank Marathon, Golf Tournament

October:International Marathon, Grocery Convention, Fall Garden Clean-up

November: Half Marathon, Benefits Ending Soon

December: Xmas Gift Certificates

Specialty Events:

Year round events/promotions should be analyzed for net marketing worth. Stay focused on target markets and areas to expand to not yet serviced by other local clinics. Focus marketing within a 3, 6 or 10 km. radius. Once the closer radius is focused on, then move out, when the outer radius is taken care of, go back and see what else you can do differently to improve the coverage in the immediate area.

Other: Yellow Pages due__April____; Mothers /Fathers Day; Secretaries Day; Garden Festival; Nurses Week; Local bike races at Forest; Report card time for teachers.

On-Site / Corporate: St. Lawrence Cement, Kraft, Early Intervention.


So please add to this topic, with everyones help this will make your buisness run smoothly!

Brian

 

[Pompal 09.]

I love this idea! What a great project for MassagePlanet. I hope to contribute to it more later. For now, I'll say that there's a great marketing calendar example at http://www.sohnen-moe.com/mm_archives/2007/ark_2007.php#2007_overview

 

[Dominic]

I second that one. This is a great idea and thanks for the link. Very interesting.

 

[Pompal 09.]

Thanks ego for that addition, ok spencer now it's your turn, what can you add?.
We have almost 100 hits on this topic, so i'm sure we can have atleast 10% make a contribution.

So anyone that has there own clinic, or hopes to have one in the near future should copy and paste the above info into a new folder on there computer labeled procedures manual, each time something is added review the info, adjust it to fit your situation or one you hope to be in someday, then resave it, to easy!

 

[Jerome-092]

It's good to have a calendar for marketing-related activities! Very helpful in many ways. That said, I strongly recommend also having specific means of measuring the effectiveness of each marketing activity. If you don't measure and track business resulting from specific marketing activities, it will be impossible to accurately determine relative effectiveness. Budgeting for future events then becomes a guessing game.

If you track what business comes in from different marketing efforts, it can really help you figure out where to invest your time and money in the future.

For example, when we acquired our business, it was advertised in many local telephone books. In most of them, we had a line of text AND a larger yellow pages ad. Some of the yellow pages ads were expensive 4-color pieces that looked GREAT. In May, the phone books started contacting us about renewing and upgrading our advertising with them. In reviewing our client records, we noticed that less than 20 new clients indicated that phone book advertising had brought them in. :shock: Running the numbers, it was clear that those ads were a waste of money. We reduced our commitments to a basic text ad for the next year and reallocated the money it saved to other, more effective forms of advertising. Some of our other ads have a cost/revenue ratio of 1/4, and that's where we'd prefer to spend our $.