Signs on building: need to be the same?

[.:Jes:.]

I am so excited-- we are within DAYS of our first sign going up on the new building! Yippee!

Our building is situated RIGHT along the new commuter A-Train that runs from one town to the other (thankfully, our town is a "no-blow zone", so the trains won't blow their horns unless necessary. Without the horns, all we hear in the office is a mild "whoosh" and pleasant "ding-ding-ding". There is no stop in our area (sadly! ). I've looked casually into marketing at one or both of the stops on either side of us, but that is prohibitively expensive. Not happening.

Then it hit me, this morning: Why not put up a DIFFERENT sign, aimed right at the passengers, on the back of our building? We already know that the city will allow us to have three signs, since we technically and literally have three froneforum.xxxes (front, side, and back, exposed not only to the train tracks but also to the whole other half of the town). Our regular logo is going to be on the sign on the front of the building (locator = "HERE we are! You found us!). We were thinking of just duplicating the same thing on the other two signs, BUT, now I'm thinking of maybe putting a much smaller version of our logo, with the words something like "Your Pain Relief Station" and our web site url on the sign on the back of the building. It would be aimed particularly toward the train passengers.

I'm not sure what we ought to do on the side (the back will be seen by the folks headed south on the train, and the side and front will be seen by the folks riding north). The building is tilted, facing somewhat "south-east", so you can see the side and the front when headed north (both from the street and from the tracks, as they run parallel in exactly the right spot. Maybe we should do the same "Your Pain Relief Station" on the side too, since the front will also be there. Anyone deciding to come see us from the train would have to drive to get to us, from either direction, since there is no stop in our town, which is why I thought putting our web address would be a good idea. I am already working on changing our site dramatically anyway; it might be cool to change it up a little to eforum.xxx off of the train's presence. After all, it runs RIGHT behind our building every (work)day, whether we care to capitalize on that or not!

It'll take us a while to save up for the other two signs-- it took us 2 months to save up for the first one, but I think it will take longer for the other two due to some increased budgetary needs. The train just started running last month, and I'm wondering if "time is of the essence" or if it would matter to wait. I would love to grab their attention as soon as possible, before they get so used to the scenery that they won't even notice the signs. But we also are committed to running this business without debt, and need to be careful.

Whaddaya think? Creative marketing idea extraordinaire? Or stupid as all get-out?

 

[FireFop]

Signs on building: need to be the same?

"Your Pain Relief Station".... that is AWESOME! I love it! I think you're really onto something with your idea, and like you said, the train is there no matter what, so you might as well make use of it. As long as there is enough continuity with the signs (same logo, which you already said there would be) so people don't think there's a different place inside, I think it would be a great idea to have more signs- Your regular sign in the front, the Pain Relief Station signs on the back and side.

 

[campus cutie 09]

Signs on building: need to be the same?

That's brilliant!!

I am wondering if it would be worth it to save up for your real signage and in the meantime get banners made up at VistaPrint or some other place.
I have gotten the small banners for free...that's only about 2' x 3'

But I know that they have larger ones.
The material is some sort of poly/vinyl and is fairly weatherproof.

 

[thehomeschooledchild]

Signs on building: need to be the same?

The guy who did our first sign (which is UP now, by the way-- they showed up in the perfect timing, too-- in between sessions, during DH's long break for the day. Their big trucks and noise would have made it complicated to get clients in and out and of course the noise of drilling into the rock face, but it's UP now, and it looks great!) anyway, he provided us with a banner to hang up in the meantime, since we knew it would be a while before we'd be able to afford the sign. But that's just a plain sign of our logo, just like the sign itself is. If we do the banner idea, I'd want them to be the same as the signs we pan to put up.

Our marketing adviser also loves the idea, and she too suggested banners for temporary signage. I need to talk with the code lady for the city and see if we might be able to do the banners longer-term, with "renewable" permits (the permit for a banner is good for only 60 days, and it WILL take us longer to save up for one or two signs).

Anyway, we're super-excited about this. Now people will KNOW that we're here! Yippee!!!!