Successful retail product line?

[generaljackass]

I know for the most part we are all body workers and that is definately where I put my priority, but has anyone had any success adding a business line to their business? I open the doors to my business in 2 weeks and am considering, after getting settled, adding some complimentary products for the client to purchase.

 

[The Wormist]

That is very tricky.

Your most successful spas run about half services, half retail. They both generate about the same $$ per square foot, but retail takes up comparatively little space and one employee has a nearly infiinte capacity to sell, where as one technician can only generate $X per day in services.

Essentially, retail is a 50% margin game.

So if you go with an affordable line, then 50% of affordable does not put a whole lot in your pocket at the end of the day.

Plus, it ties up money for as long as the stuff sits on your shelves.

50% of high end is more attractive, but only if you can afford to have several thousand dollars tied up.

Then you have to factor in sales tax management - if applicable in your state -- one more form to fill each month and liability to manage - even if you sell nothing.

 

[MissWeirdo]

My suggestion would be to carry a product(s) that you believe in and perhaps even use in your practice.

For instance we do very well selling Biofreeze, Sombra, Tiger Balm and Cryoderm because we have therapists who use those products on their clients.....the clients like the way they help them to feel better and buy them.

If you believe in a product, then you don't have to "sell" it per say to the clients, just use them and make them available and they will sell themselves.

Angie