WellnessSpace Brands Elevates Recovery with HydroMassage G3 - Athletech News

[Courtney Rehfeldt]

The new HydroMassage G3 debuts at a time when wellness and recovery technology within clubs and gyms has shifted from a perk to a necessity​

WellnessSpace Brands has unveiled the HydroMassage G3, a new model from the experts in personalized heated water massage and wellness products.

The new HydroMassage G3 features a durable designer cover, a redesigned touchscreen, and an interface with one-touch selections for targeted massage zones.

“Every touch point and every element of the HydroMassage 440 G3 was designed to be exceptional, immersive and unlike anything else on the market,” WellnessSpace Brands CEO Paul Lunter said. “Meaningful innovation is at the heart of everything we do. Our customers expect to see this guiding principle artfully expressed in every design detail, which is embodied in the HydroMassage G3 model.”

The Tampa-based company underwent a corporate rebrand last year, changing its name from HydroMassage to WellnessSpace Brands in a nod to its expanding wellness product lines.

In a time when competition is high among high-value, low-priced fitness operators, incorporating recovery tech products such as massage loungers or chairs can boost engagement. As WellnessSpace Brands president Kevin Conaway points out, fitness consumers no longer expect just strength and cardio offerings but wellness and recovery options.

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“It is non-negotiable now,” Conaway said earlier this year. “And the good news is, in addition to increasing retention and acquisition and creating a new revenue stream, you can build a space that doesn’t require additional staff, so it won’t be a drain on your time and resources.”

Premium country club operator Life Time partnered with WellnessSpace Brands last year, integrating its HydroMassage heated massage lounge chairs, CryoLounge+ recovery chairs, and RelaxSpace Wellness Pods into most of its locations.