very targeted marketing

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Clinton

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I have access to a list of city workers, county workers, and teachers. The list is how much their salary is. This is a list available to the public. It only lists their salary. Most of these people earn in excess of $75,000 and are in the income level that I get a lot of clients from.

If I looked them up in the phone book and sent them information about my practice, what type of results do you think I would get? I know there are some who won't be listed, and I wouldn't tell them how I came across their address, but I am getting it from public sources.

Do you think it would work? Anyone else do something like this?
 


You could try sending a postcard or something....I did targeting marketing for teachers in January that resulted in 7 new clients and a spa party. I also did a targeted special for police officers that resulted in zilch. *laughing*

Sometimes it's just a matter of trying something and seeing what works for you and your area!

Angela
 


AngEngland said:
I also did a targeted special for police officers that resulted in zilch.
I have to tell you, I too have yet to get good responses from police and firefighters.

I would love to help these two groups, and even offering free work, partial pay and full price, I can't get these people to come in. One or two and that's it. It really is too bad.

I'd say it can't hurt to try if you've got specific access, time and stamps. :)
 


pueppi said:
AngEngland said:
I also did a targeted special for police officers that resulted in zilch.
I have to tell you, I too have yet to get good responses from police and firefighters.

I would love to help these two groups, and even offering free work, partial pay and full price, I can't get these people to come in. One or two and that's it. It really is too bad.

I knwo this is a tad off topic but - hey yeah....me too! I offered half price full body massages during "Everybody Deserves a Massage" week last year and the only police officer who got a massage was already a client. *wry grin* What's that about I wonder?

I do have a couple fire fighters who found me for chronic pain issues from old injuries.

Anyway - I hereby return the thread to it's regularly scheduled program.
 


2% response on a direct mail piece is considered a massive success.

But that is also 2% average -- it takes several impressions for many messages to register.
 


I'm a cop's wife and my husband loves to talk about my services - very few takers. Some do it because they know me and can get past the issue that they are being touched by another officer's wife. It's not a money issue. In general, they don't like to be touched and are very uncomfortable being in a "vulnerable" position. They are very "cautious" in general and going to someone they don't know probably won't happen. However I have a LOT of cop's wives as clients. My husband is a sarge and each Christmas he buys small gifts for his officers. I always add a 30 minute gift certificate for their wives/significant others. The gift certificates always get redeemed and the large majority of them come back again and become regular clients.

So, if you're targeting officers, maybe go a step further and offer stress relief to officer's wives/significant others. Trust me, we need it and we're more than happy to respond to the offer when our husbands/wives don't! :D
 


Just because they have money doesn't mean they are interested in a massage so it isn't very targeted marketing.

Targeted marketing is finding out who needs massage the most and marketing to them. It is also finding a niche or certain population of people that you want to work with like people with fibromyalgia, pregnant women or whatever and finding them.

This is really more just a direct mail campaign. You could try sending them a post card with your website address on it and keep sending them information until you get the response you need.

I think it is more effective to go after who you want to be your clients.

Julie
 


The most fun thing about very targeted marketing is you know exactly who you are talking to. This allows you to speak directly to them using words that mean something to them. I feel so much better when I can do this, rather than sending out a general broadcast. It makes me feel less like I'm advertising and more like I'm communicating.

As to cops, etc, I'm right there with Julie; you need to target the people you want to have as clients.

If cops/firefighters are your goal, then you have to meet them on their level.

The very best and most successful person I've ever seen do this was an Aveda spa owner in Whitehorse, YT. She targeted Mounties and surveyors and engineers. Her "in" was the fact that these fellows (they are mostly men) wear big, heavy, airless boots day in and day out, year after year and have pretty beat-up feet.

Whitehorse being a smallish town, most of these guys congregated at one or two known places. She packed up a mini-foot spa, pedicure tools and "manly" essential oils and went out to meet them.

She hung out with them, got to know the SO's and then basically challenged them to get their feet taken care of. I'm telling you, it was something to see. She met them on their level. As I recall, at first she bet them $10 they'd wimp out when she cleaned off their feet.

After a couple visits, she had guys with their shoes off lined up at the door. She got a few of them as massage clients. But got many more for regular foot reflexology and "foot sanding." And they did buy a lot of GCs for their significant others.

I'm not recommending this exact approach. At all. But the point is she knew how to talk to them (and was comfortable doing it) on their level and it paid off.
 


That's a great post, Eileen R!

You are right. I've camped with a group of police, once a year, over many years. Looking back on it now, that was a hard one, just getting them to let me work on their necks around the campfire!

I never looked at it from perspective, until reading your post.

Thanks!
 
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    Friday at ๐ŸŽญ๐—›๐—ข๐—Ÿ๐—Ÿ๐—ฌ๐—ช๐—ข๐—ข๐—— ๐—ฆ๐—ฃ๐—”๐ŸŽญ, 4578 Yonge St, Unit 100, North York, ON: MIMI & TRACY. โ˜Ž416-222-5554โ˜Ž MIMI is a slim Chinese spinner hottie with a great ass, great body slide & liberal services. TRACY is a slim, taller & pretty lady, very friendly with an extensive menu. When you visit ๐ŸŽญHollywood Spa๐ŸŽญ, you will be treated with tender care and your visit will be fulfilling
  42. ForeverWarden:
    Friday at ๐Ÿซฆโค๏ธ๐Ÿ”ด๐ŸŸฅโ™พ๏ธ๐“•๐“ž๐“ก๐“”๐“ฅ๐“”๐“ก ๐“ข๐“Ÿ๐“โ™พ๏ธ๐ŸŸฅ๐Ÿ”ดโค๏ธ๐Ÿซฆ 2190 Warden Ave, Unit 201, Scarborough ๐Ÿฐ๐Ÿญ๐Ÿฒ-๐Ÿด๐Ÿฌ๐Ÿฌ-๐Ÿณ๐Ÿด๐Ÿด๐Ÿณ : Bobo, Mimi & Sasa. Bobo is a small, slim and sexy lady, petite with all natural busty melons for your enjoyment. Mimi is a nice slim lady with a big bottom, & great oral skills to take you to paradise. Sasa is a slim & sweet Korean lady, about 5โ€™4โ€ with C Cups.
  43. HolidaySpa:
    Friday at ๐ŸŒด๐Ÿ˜Ž๐ŸŒ…๐“—๐“ธ๐“ต๐“ฒ๐“ญ๐“ช๐”‚ ๐“ข๐“น๐“ช๐ŸŒ…๐Ÿ˜Ž๐ŸŒด3517 Kennedy Rd, Unit 4, Scarborough โ˜Ž๏ธ๐Ÿฐ๐Ÿฏ๐Ÿณ-๐Ÿฎ๐Ÿฐ๐Ÿณ-๐Ÿญ๐Ÿญ๐Ÿต๐Ÿตโ˜Ž๏ธ: LINA & CINDY. LINA is very well known for her great services and her impressive shapely ass. Come and see why! You will be glad you did. CINDY is a slim & incredibly sexy lady with a smile that will melt your heart, & an ass that will fire up your spirit. Her services are among the best!
  44. SugarLoveSpa:
    Friday at โค๏ธ๐Ÿ’™ ๐Ÿ’œโŽ๐—ฆ๐—จ๐—š๐—”๐—ฅ ๐—Ÿ๐—ข๐—ฉ๐—˜ ๐—ฆ๐—ฃ๐—”โŽ ๐Ÿ’–๐Ÿ’—๐Ÿ’˜: CAMILLA, ELLA, KELLY, LUNA & TIFFANY. 1270 Finch Ave W (at Keele St), Unit 18. North York, ON โ˜Ž ๐Ÿฐ๐Ÿฏ๐Ÿณ-๐Ÿฏ๐Ÿฒ๐Ÿฑ-๐Ÿฎ๐Ÿฒ๐Ÿด๐Ÿด โ˜Ž CAMILLA is from Mexico and Indiana, her father was Indian, her mom was Mexican & she's 1.57 tall with nice full melons. ELLA is a lovely Thai sweetheart, 5โ€™1โ€ with C Cups, smooth skin and a very pleasing attitude.
  45. Annie Spa:
    ๐ŸŽ‰๐Ÿ’ANNIE SPA๐ŸŽ‰๐Ÿ’ โœ…7-1001 SANDHURST CIRCLEโœ… ๐Ÿ‘ŒSCARBOROUGH ON M1V 1Z6๐Ÿ‘Œ โ˜Ž๏ธ (647) 891-9688โ˜Ž๏ธ โ˜Ž๏ธ (416) 291-8879โ˜Ž๏ธ (FINCH & MCCOWAN) OPEN 9:30am to 9pm MONDAY to SUNDAY ๐Ÿ”ฅโœ…NEW MANAGEMENT๐Ÿ’ฏNEW GIRLS๐Ÿ”ฅ๐Ÿ”ฅ ๐Ÿ”ฅGORGEOUS NEW YOUNG ASIAN GIRLS - TODAYโ€™s ROSTER INCLUDES: ๐Ÿ”ฅ Yumi๐Ÿ˜˜๐Ÿ’‹A striking new tall gorgeous Korean model with long, flowing reddish-brown hair cascading down her back and a slender, elegant figure that exudes grace and poise. Yumiโ€™s natural confidence and allure, make her approachable
  46. Lulu_Villa_Spa:
    Sami Vietnamese Girl Cherry ๐Ÿ’ From Malaysia Jessica Pretty Girl with amazing personality Barbie Petite Korea Part time School girl Sasa friendly Vietnamese Judy Vietnamese โ˜Ž๏ธ647- 446-0886
  47. luckywellness:
    Lucky Wellness Center 4379721888 295 Eglinton Ave E,Unit 7,Mississauga Kiki and Sophie works
  48. Lulu1980:
    Phoenix Blossom Spa ๐ŸŒน๐ŸŒน๐ŸŒน3 girls ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ5124 Dundas St W Etobicokeโ˜Ž๏ธ416-817-3366๐Ÿ‘ New girl Cherry (Student)๐Ÿ˜˜๐Ÿ˜˜โ€œcharming breasts.โ€beautiful curvy hips.โ€very provocative service๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜, professional super Luna deep tissue massage, has therapeutic effect to loosen bones and relieve muscle pressure and will bring you unexpected service effects, she will bring you a little surprise๐Ÿ˜๐Ÿ˜๐Ÿ˜๐Ÿ˜โค๏ธ You are welcome to make an appointment at any time or walk in the back door with plenty of parking spaces
  49. DareDevil:
    ARIA WELLNESS ADDRESS: 360 HWY 7, UNIT #6, RICHMOND HILL,647-222-5683/905.886.9993 (PHONES CALL ONLY, NO TEXT'N AVAILABLE) โ™ฅ๏ธTODAY'S Schedule!โ™ฅ๏ธ Loaded lineup with Young Beautiful Girls : Hottie Hattie, Lovely Tina, Young Lori, Magical Mia and Work out๐Ÿ‹๐Ÿšด๐Ÿ’ช Babe Amy! BUY 10 HOURS (GET 11 HOURS) ** PICK OF THE DAY IS Hattie**
  50. EMSpa_schedule:
    Tomorrow's sneak peek: On Friday April 4, 2025, our attendants will be Ada ๐Ÿ’œ, Opal ๐Ÿ˜˜, Cici ๐Ÿค—, Vicky ๐Ÿฅฐ and Christina ๐Ÿคฉ. Call us at (905) 479-6668 to book!
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